In today's competitive business world, an event video has become essential to highlight and effectively communicate a company's/organization's values and achievements. At Poetic Future, we know how to capture those special moments and turn them into powerful audiovisual pieces that reflect the essence of your brand. Below, we'll address the key questions about event videos and why they are important to your business.

What is an event video?

Event videos are designed to reinforce a brand's presence, capture the public's attention, and ensure that the event experience extends beyond its physical duration. From a video welcoming attendees to a summary video that captures key moments,

But recording something is not enough. The key is to know how to leverage each type of video to create creativity and real impact.

Why is video essential for events in a marketing strategy?

Videos for events are a fundamental pillar of any modern marketing strategy. And their impact is much greater than it might seem at first glance.

Thanks to social media platforms and the ease with which we can share content today, videos have become a medium that goes beyond the actual audience of the event. Therefore, when recording an event, we reach the attendees and create content that can be shared through different channels, multiplying the impact of what happened at the event.

In addition, a good video can excite, transmit emotions, and connect with the audience much more effectively than words. It is a universal language understood by any audience.

Ideas for incorporating video into your events

Event video can be a powerful tool for creating unique content and interacting with the public before, during, and after the event. But if you're unsure how to leverage video for your next event, here are some ideas to help inspire you. The possibilities are endless!

Before the event

An introductory video can pique attendees' interest before the event begins. It is very common in promotional campaigns before the event as part of a strategy to build anticipation.

Animated Save the Date—Create short, fun videos that serve as a visual reminder of the event date, using creative animations and attention-grabbing visuals.
Teasers about the event content: Show small snippets of what attendees will see, such as interviews with speakers, previews of the topics covered, or photos of the preparations.
Videos to attract sponsors: A well-made video can be an excellent tool. This way, you can engagely explain the benefits of being involved with the event.

During the event

Using videos during the event keeps attendees engaged and provides an excellent opportunity to reinforce the message you want to convey. Videos can serve as visual support or an entertaining break to relax attendees.

Humorous or entertaining videos: These light and funny videos can help break the ice, relax the atmosphere, and hold the audience's attention.
Speaker introductions: Introducing speakers in a short video is usually more engaging than a text presentation.
Data explanation videos - Sometimes, numbers or statistics are difficult to process. Animated infographics and videos are ideal for presenting this data dynamically and better capturing the audience's attention.
Live testimonials - During the event, you can record short interviews with attendees or speakers, providing first-hand insight into what's happening at the event and how it feels from the inside.

After the Event

The work doesn't end when the event ends, but it's essential to leverage all the recorded material to create post-event content that helps keep the excitement alive.

Event recap: A well-edited recap video that captures the event's best moments is a great way to keep attendees engaged and remember what they experienced. For example, you can include clips from keynote presentations, key interactions, or special moments.
Testimonials from attendees: Gathering feedback from attendees can be invaluable for future editions and provide a more authentic look at the event's impact.
Promotional videos for future events: If you're planning a new event, a good video can be the best way to promote it. Videos of previous events with testimonials from satisfied attendees build trust and attract more viewers.

Stages of creating a video for an event

Creating a video for an event is not easy. We must carefully manage three basic stages to ensure the final product is high-quality and consistent with the event's objectives.

At this point, we define the type of video we want to create, the resources we need, and the script or structure we will follow. What will be recorded? What message do we want to convey? How will we do it interestingly? These are some of the questions that we must answer in this phase.
However, technical aspects such as the necessary equipment (camera, lighting, sound, etc.), the recording schedule, and, of course, coordination with the rest of the parties involved in the event are also planned.
The production phase is when the video recording takes place. This includes covering the live event and creating additional videos to complement the program. An experienced team capable of capturing all the important details and guaranteeing good-quality shots is essential to this.
Post-production. Finally, post-production is where the magic happens. The best shots are selected, supporting elements are added, and content is adjusted to ensure the video meets the established objectives. The recordings are edited to include visual effects, music, and other elements to make the video more engaging.

Some important steps to creating an event video

Before you start creating the video, it is very important to be clear about your objectives. Do you want to increase the number of participants at your next event? Do you want to position your brand as a leader in a specific topic? Furthermore, knowing who your target audience is will help you create more relevant content that makes a greater impact.
Considering your target audience, create a script or outline that defines the aspects you want to highlight about the event. Organize a list of scenes or shots that you need to shoot. But don't just record the obvious. Look for interesting angles, close-ups, and naturalness.
Choose the right equipment and tools. Having the right recording equipment to capture high-quality images and clear sound. You will need professional cameras, microphones, tripods, etc.
When editing the video. Post-production is essential so that the final video is coherent and compelling. Arrange the scenes in the desired order, add background music, include titles or informational overlays, and make adjustments as needed.
Promote and share the video.

Tools to create event videos

Currently, we can find various tools to create videos for events. Below, we leave you some of the most notable:

Camera and recording equipment: For good image and sound quality, use a mirrorless full-frame camera with a stable tripod and external microphone.
Video editing software: Options like Adobe Premiere Pro and Final Cut Pro are ideal for professionals. However, DaVinci Resolve can be a free and experienced option if you want professional software.
Live recording and streaming tools: Platforms like YouTube Live and Facebook Live allow videos to be transmitted in real time, encouraging audience interaction.
Drones and action cameras—Cameras like drones or GoPro are ideal for outdoor events because they can capture dynamic angles.
Animation and graphics platforms: Tools like After Effects or Canva allow you to create animated graphics and dynamic titles easily.
Music and Sound Effects—You can use resources like Epidemic, AudioJungle, Storyblocks, and Artlist Sound to find music that complements the event's atmosphere.
Transcription and subtitling services: Rave or Amara can be very useful for adding subtitles and improving the accessibility of content to reach a wider audience.
Video distribution platforms: Besides social networks, you can use platforms like Vimeo and Wisteria to view and share high-quality videos.
Video SEO optimization tools – Use TubeBuddy or VidIQ to optimize titles, descriptions, and tags to help improve your video's ranking in search results.

Ideas for creating a memorable experience at an event

Event videos can improve the user experience and create a lasting impression. Below, we give you some ideas with some of the most effective options:

Emotional and testimonial interviews. Interviews with attendees, speakers, or participants can give our video a more intimate and emotional touch. Focus on capturing authentic testimonials highlighting how the event positively impacted attendees or what they learned from the session.
Product and service demonstrations. If your event includes launching a new product or service, this can be a good option to capture detailed demos and user testimonials. This will help attract new customers and show them the most important features and benefits.
Interactive activities and competitions. Include interactive elements, such as online surveys, contests, or challenges, encouraging visitors to participate actively. This will increase user loyalty and create new interactions about your brand and the event.
Real-time testimonials and live feedback. You can also capture the reactions of event attendees as they attend talks, demonstrations, or special activities. These real-world responses will help you convey the naturalness and impact of the event in a very powerful way.
Use of augmented or virtual reality. If you have enough budget, you can use augmented reality (AR) or virtual reality (VR) to give users who cannot physically be present at the event a more immersive experience.
Thematic video series. Instead of creating a single video, you can make thematic videos about different aspects of the event or interviews with different attendees. This way, you can maintain interest for longer and reach different audience segments.

In short, videos are an effective tool for attracting attention during events and a great way to amplify their impact, which is why they play a key role in any event strategy. So, the next time you have to organize an event, don't hesitate to use them.

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Event Videos as a Game Changer for Your Business Growth